In collaboration with fashion design students, I developed a contemporary clothing brand to fit into the Crescala Collective. Our process began with inspiration from Gretchen Fenton, whom we had the privilege of meeting during a line development trip to the Condé Nast Archive. Her impeccable vintage style, as though she had stepped out of a time machine, led us to discover Raissa Bretana, who also curates outfits that reflect different decades, and from there Amend was born.
My team and I were inspired to create a brand rooted in timeless elegance, focusing our first collection, Lumiere, on 1950’s Hollywood Glam. Dorothy Dandridge served as our muse, embodying sophistication and star power. Throughout the project, we ensured our designs aligned with our brand ethos and the contemporary market while celebrating the glamour and artistry of a bygone era.
Favorite Looks:
The Collection: