The Ask:
The assignment involved taking on the roles of designer, merchandiser, and sales representative to develop pattern designs for a collection tailored to a brand of choice.
The Process:
I began by creating a mood board to define the aesthetic and inspiration, incorporating vibrant colors and playful elements for a Barbie-inspired collection. Drawing from the hype around the upcoming Barbie movie, I designed unique patterns that merged nostalgic motifs with Parade’s bold and youthful identity. I chose Parade for their inclusive, women-led ethos and their focus on fun, vibrant prints, making them the perfect collaborator for this collection.
